San Marco focuses on new packaging to portray an increasingly strong identity

San Marco brand packaging changes its look and gains in appeal and recognisability, effectively conveying the company's values.
The restyling has begun for the wide range of solutions developed by San Marco, the main brand of the Group of the same name. The project is in line with the journey San Marco Group is currently taking, with a focus on interior design; it is thus moving towards an even more uniform and distinctive corporate image that speaks to both professionals and private individuals and is successful in every field.

The project will involve, in an initial phase, the San Marco brand's plastic pots: it will first take the form of a changeover from the traditional ring format to the more modern and innovative band format with a guarantee seal. The brand's historical red and black band ensures consistency and continuity with tradition, while retaining a strong appeal also to international customers who identify it as a distinctive feature. A colour band also clearly highlights the characteristics of each range, bringing order to product information and highlighting the advantages of use.

For the decorative category, different and exclusive designs have been created that identify the four available categories, endowing each with a strong personality. Lastly, the renovation of San Marco's iconic packs, testimonies of the brand's history, will act as a bridge between the past and the future, preserving some of the traits that make them familiar to long-standing customers.
And that's not all. Recycled and certified "Plastica Seconda Vita" / PSV (second-life plastic) will be extended to all formats in this category. This certification, which was obtained by the Group following a process initiated three years ago, responds to the market need to clearly identify and promote packaging made of plastic materials from recycled sources; it also provides traceability by highlighting the commitment to the creation of a virtuous and transparent supply chain, in collaboration with certified suppliers.
The evolution process will continue with the renewal the packaging made from metal - an infinitely recyclable material - to complete a transformation based on the principles of aesthetics, functionality and environmental awareness.

This evolution brings many advantages, starting with greater recognisability on shop shelves. Rationalising the number of available formats will also make it easier to manage regulatory and information updates over time. It should also be noted that the packaging already incorporates the new CLP regulation 1272/2008, which lays down very precise criteria on the label information and ranges from technical information for storage and disposal, to the size of the texts.