The Decorative Showrooms project
San Marco Decoratives Showroom: creations, atmospheres, emotions
A format that allows each retailer to welcome visitors by illustrating San Marco's line of decorative finishes directly and comprehensively.
The display area for San Marco decorative effects enhances the retail space, making it unique while forming a sophisticated modular furnishing system. The San Marco Decorativi concept gives a new look to your shop, presenting the entire collection at its best and helping you to offer your customers advice.
With its modular design and elegant, frequently-updated complementary graphics, you can always rely on a fresh, trend-driven display. The possibility for your customers to study and evaluate the desired effect for themselves, combined with a tangible experience through panels with real product applied, will increase your chances of selling.
Two types of format, an answer for every need
Developed for spaces with generous dimensions, in which the product range is presented through the four Moods of the format.
The modularity of the format allows for individual customisation.
To meet the requirements of smaller set-up dimensions.
The modular format allows for unique customisation at the point of sale by allowing each component to be chosen.
The four Moods and their ColorStories
The entire range of San Marco's Decorativi has been organised and subdivided into four furnishing styles, four Moods that outline the characteristics of the space to be decorated. The Moods of the Decorativi Showroom are our proposal of "Styles for Living", and present products and effects to facilitate the customer's choice in resale. Each mood is unique with its own dedicated "Colorstory" and exclusive claim.
The Colorstory is a selection of colours that gives life to each Mood in a different way and makes it stand out. The colour combinations, closely linked to the main Mood, allow the visitor to the San Marco showroom to contextualise the finish within the personal space to decorate. The search for each colour is carried out by considering the Mood in question and the characteristics of each decorative texture. For each Mood, the display combination of the panels is harmonious and a dedicated colour palette has been created to support them.
Display panels and Mood's graphics
Each graphic accompanying the display panels is an integral part of the panels applied to the real large format, identifying the Mood to which they belong. Each graphic has a different colour and the name of the Mood in the upper band, while a photo identifying the style of the Mood has been inserted on the side.
The choice of panelling allows textures and effects to be maximised due to the large-scale application. Each colour used in the panels applied in real life is matched in its Mood.
DecorWall: a new way to display decorative products
The DecorWall is an innovative tool consisting of two parts:
- he upper part is an innovative tool that provides an orderly and structured display of the decorative products classified according to the various Moods. This tool displays 24 different product finishes applied in real life. Each Mood in a column is characterised by its own ColorStory;
- the lower part of the DecorWall is designed to hold a small quantity of the product on display directly inside the display area. The objective of this is both to stimulate impulse buying and to support assisted sales.
Decor Trends: details of materials and features
The solution to offer your customers the latest San Marco Decoration products, textures or effects.
This display system allows the format to be updated quickly and easily.